One of the most important decisions while packaging a
product is to decide how much you are going to package it. The reason is that
this decision helps you in the branding or rebranding of your company. We all
know how important the presentation for building customer’s trust is. You can
work to design the logos and other design elements to make the product look
good but you will also have to take into consideration the shape of the
package.
There are several things that you need to consider while
choosing a packaging design. Some of them are worth mentioning here.
It is not all about labeling of product
Your product is surely the representative of your brand but
you also have to pay attention to its packaging because packaging equally
propagates your branding message. There are several factors to be considered in
a packaging design. They may include font, color, texture and shapes. Now,
these factors may seem quite small but they, on the whole, can make a huge
difference when it comes to making the product packaging impressive. Different
factors invoke different responses in the customers. For instance, colors can
trigger emotional changes in the people you want your products to be sold to.
Different colors different messages. Orange color is used for the packaging of
products which are low cost. On the other hand, black color represents luxury.
While packaging, you will have to make sure that you are using
different factors to make a balanced theme on the whole.
Packaging performance is as important as the product
performance
If you want your product to be loved by the customers, you
will have to make sure that product packaging lives up to make the product
effective in the way customers want. Along with the design, customers also look
at the functionality of your product packaging before they make a decision
about buying your product. And then, the packaging needs to support the
longevity of the product after the customers purchase it. Typical elements that
customers want to see in the product packaging include ease of storage, ability
to be resealed, and ease of opening.
Sustainability
Sustainability in packaging has gained great popularity in
recent years. The reason is that people now want to reduce the amount of
packaging wastes by first shifting to the materials which make a package
reusable for a long time. This first step has been endorsed by many
organizations in the world. It means that it is certainly a good idea to go for
the ecofriendly materials while creating the packaging of products.
